Some desperate homeowners in the underwater mortgage markets of California, Nevada and Florida may be turning to a garish, and undoubtedly illegal way of keeping up with the mortgage. They’re allowing their homes to be turned into giant billboards.
Reuters News Service is reporting on a family in Buena Park, California who permitted a marketing firm to convert its home into a giant “Brainiacs From Mars” billboard. Some neighbors are furious, even to the point of threatening gunfire. Others are looking at their own underwater mortgages and wondering if they should take a second look at accepting a second stream of income.