Dear Friends, I’ve spoken occasionally about keeping your sense of humor no matter what nightmare you’ve experienced. Yes, the battle against the national HOA scam can scar a person’s heart forever, but humor has the incredible power of healing the damage. And humor, in some cases, is more powerful than a nuclear weapon. Want proof?
United Airlines baggage handlers busted a guitar which (unhappily for United) was owned by Dave Carroll, a folk singer from Nova Scotia who has a finely honed sense of hilarious indignation. United refused to repair the damage to the guitar. And now there’s a song that’s gone viral. And another. And another. Now there’s even a book. And a speaking tour. A Google search turns up nearly four million hits. It’s all called, “United Breaks Guitars.”
United Airlines has lost millions and millions of dollars in its public image because of this one singer’s poetic irony. United has now offered to pay for a new guitar. It’s offered to buy the song rights. It’s offered the singer vast sums of money to take his songs and his story off of YouTube. But with millions of fans watching the song, Dave Carroll just can’t afford to quit singing. And United Airlines continues to lose millions in its public image. That’s how powerful humor is!
Dave Carroll’s second video is even funnier than the first.
United Airlines, the behemoth that it is, has learned that every single customer is important. In our fight against the racketeering that pervades the American Homeowners Association Movement, every single homeowner is important. And that’s what arrogant organizations like the Community Associations Institute may learn at some lovely point in the future.